ABOUT ME
How I ended up here.
I started in organic. Over 500 million views later, I had learned how to get peoples attention, make them watch, and build an audience.
I used the money made on organic to take the next step, paid ads. I built a drop shipping brand, and pretty quickly realised I'd built a real skill, but I was not enjoying the way I was applying it.
Selling products I did not believe in, for much more than they're worth, with 14 day shipping times. 100 other people stealing your winning ads, customer complaints, supplier problems.
However, at this point in life i also don't want the headache of building a brand of my own. Dealing with customers, suppliers, managing stock, just isn't something that appeals to me currently.
So I thought, why not take the skill I had learned, and plug it into brands with real products. Brands I'd enjoy running myself.
Now I focus on the systems and strategy that turn cold viewers into loyal customers.
01
Started with organic
Learned how to create content that captures attention, keeps people watching, and drives action.
02
Moved to paid ads
Developed a deeper understanding of offers, positioning, and the psychology behind why people actually buy.
03
Realised the bigger picture
Realised the skillset was valuable, but the model itself wasn’t aligned with the kind of work I wanted to build long term.
04
Help real brands scale
Now use those skills to help brands build systems that turn a cold viewer into a loyal customer.